KR's Goal

One's life, to live comfortably.

Karen & Rita also aspires to a life of "Pure and freedom", and integrates this attitude into the brand concept, hoping that customers will feel more comfortable after using the products.

Pure ~ Natural and pure, reducing additives, regenerating our skin, and exuding radiance.

Comfortable ~ Enjoy the fun of makeup with peace of mind, natural makeup, and also a unique personality.